Hey there — I’m Christian, the guy behind Beyond The Armor.
If you’ve stumbled across this page, chances are you’re curious what we’re all about… or you just clicked the wrong link (hey, we’re glad you’re here either way).

So, why start this brand?

Let me take you on a quick journey.
Now that I’m in my mid-to-late 30s — yes, that golden age where your back hurts for no reason — I’ve found myself thinking more about mental health. Life’s thrown some curveballs my way, and not the fun kind. Over the past few years, I’ve faced loss in ways I never expected — family members to illness, and friends and colleagues to overdose or suicide.

And here’s the thing: through all of it, I’ve realized that men are often expected to slap on this invisible armor, keep our heads down, and just “deal with it.”
Feelings? Nah — we’re told to shove those deep and lock the door.
But the truth is, we’re all carrying heavy sh*t — and keeping it inside isn’t strength. It’s a ticking time bomb.

That’s why I created Beyond The Armor.

Clothing’s always been a way to express ourselves — whether it’s bold graphics, meaningful words, or art that says what we can’t.
So why not use that to bring men’s mental health into focus?

This brand isn’t just about looking good (though you’ll definitely look good).
It’s about starting conversations, breaking the stigma, and reminding men that being open is real strength.

Giving Back to Mental Health
At Beyond the Armor, we believe that real strength comes from facing our struggles head-on and supporting others to do the same. That's why we're donating 15% of all gross sales to HeadsUpGuys, a leading men's mental health resource.

HeadsUpGuys offers a wide range of tools to help men take charge of their mental well-being — from self-guided courses and practical self-care strategies to a therapist directory and inspiring recovery stories. Their mission aligns with ours: to break the silence, challenge the stigma, and remind men that seeking help is a sign of strength, not weakness.

Every purchase you make supports this mission, helping to provide resources that can make a real difference in someone's life.

This isn't just apparel; it's a movement. And by standing with us, you're part of it.

Let’s be real: we’re not going to fix the world overnight.
But if one guy sees our designs and feels a little less alone…
or if one conversation starts because of something we made — then we’re doing something right.

So come on this ride with Beyond The Armor.
Let’s create a brand that stands out, brings awareness, and makes a difference — one badass design at a time.
And hey, if we can laugh along the way (like, why do we refuse to ask for directions but will spend hours building IKEA furniture wrong?)— even better.

We’re more than a brand. We’re a movement.
Let’s build awareness — one step, one shirt, one story at a time.

Cheers to going beyond the armor,
— Christian